The hospital was certainly delivering excellent care, but how should it present that to the buyer? We assisted it in compiling a range of services tailored to the insurer’s procurement needs. After first compiling a longlist of everything it was good at, we then ranked each item and tailored its description. Opportunities and risks were assessed, and adapted to the insurer’s procurement policy. Finally, we set the prices at which the hospital was prepared to keep supplying its care services.
The result was a sound offering for the insurer, matching its needs but still fully reflecting the hospital’s own identity.