However, our client’s resources are limited, and they need a smart approach to ensure the current MSL field force can engage with external stakeholders about both products. Vintura was asked to develop a stakeholder engagement approach enabling efficient portfolio communications.
A modular value story and segmentation appraoch
Using design thinking principles, we developed four concrete tools to support our client in maximizing the impact of OL engagements:
- Scientific engagement planning template to prioritize and plan for success.
- A modular and dynamic portfolio Medical Value Story, focusing on heart failure, to enable compelling engagements.
- OL segmentation to tailor engagements to OL educational needs.
- Coaching guide to enable local leadership to drive behavioral change.
To enable local teams to use the tools and drive actual impact, we delivered an extensive global and local training curriculum consisting of 6 modules across 9 countries.
Engagements tailored to needs improving patient lives
After training, we saw a 4-fold increase in MSL confidence to be able to tailor scientific conversations to the stakeholders’ scientific learning needs. Additionally, a 2-fold increase in MSLs feeling the data they can present resonates well with stakeholders. Additionally, the average score of trainings delivered ranged from 85% to 100% excellence scores.
There is a clear unmet need in this disease area, by improving the engagement and education skills of our client’s MSLs, patients will be treated better in the future.