Our team

Bichai Yin
Senior Consultant

With over a decade of dedicated experience in healthcare and life sciences, I excel in solving commercial challenges for clients, from market entry strategies to business development.

My knowledge and experience

With over 10 years’ passionate dedication to the healthcare and life science sector, I bring a wealth of experience spanning from product development to commercialization. My career journey has taken me from expanding sales channels of achieving $millions annual sales for big players like Danone and Abbott, to securing fundings for startups. By integrating hands-on experience in product design and business operations into consulting, I effectively solve commercial challenges for clients at various stages of their growth, making my work both meaningful and fulfilling. My consulting experience includes market entry strategy for IVD innovators, business development and go-to-market strategy for early-stage MD/Consumer Health companies, and in-depth market research for oncology, rare disease and aesthetics.

My contribution to the team and our clients

I have been studying and working in China, France, the Netherlands, New Zealand, and Australia. This multicultural background has honed my skills in driving international projects and leveraging individual strengths within a team. I excel in listening, thinking critically, and finding win-win solutions, which enhances team dynamics and project outcomes. My ability to bridge cultural gaps and identify synergies makes me an invaluable asset to our team and clients, ensuring successful cross-border collaborations and business ventures.

About myself

Outside of my professional life, I am a big fan of music, with a broad of variety like blues, funk, jazz, classic…. As a former pianist in a rock band in Shanghai, I have a broad appreciation for various music genres, With over 30 years of dance experience and a background as a national-level gymnast, I now enjoy teaching classical Chinese dance part-time in Paris on weekends. These creative pursuits enrich my life and fuel my enthusiasm for both personal and professional growth.