Medical Affairs in Transition

The only constant in life is change.” this is not different for Medical Affairs. We support Medical Leaders with 7 key offerings to drive their Medical Affairs transformation, addressing their underlying burning questions.

Medical Affairs is uniquely positioned to connect stakeholders

We are reaching a turning point in healthcare; aging populations and rise in chronic diseases are amplifying medical needs, whilst unprecedented number of innovations and breakthrough treatments is exerting ever greater pressure on healthcare budgets. Instead of working together to solve these challenges, we see there is a growing disconnect between healthcare stakeholders. We believe that, being the fact-based, unbiased and trusted partner of the industry, Medical Affairs is uniquely positioned to bridge this gap and to facilitate co-creation of better outcomes for patients.


medical affairs integrated

Figure 1: Integrated medical affairs. ©Vintura 2019


The Medical Affairs transformation: a daunting task

However, to become a real partner co-improving healthcare, Medical Affairs should evolve from a reactive, internally focussed and siloed function to the proactive, strategic face of the industry operating in a fully integrated model. The leap towards this new future is substantial. Therefore, it requires a pragmatic step by step approach. In order to make this journey pragmatic, we developed a maturity model detailing three maturity steps that take Medical Affairs from a more traditional organisation, to a focused, coordinated and, ultimately, to an integrated model.

How we help Medical Affairs Leaders manage this transformation

Every journey starts with a first step. The time is now for Medical Affairs leaders to initiate the journey and guide their organisation towards the integrated model. Only with a compelling vision for the future, a clear plan and strong change management this journey will be a success. We support Medical Leaders with 7 key offerings to drive their Medical Affairs transformation, addressing their underlying burning questions.


Questions and offerings medical affairs

Figure 2: Questions and offerings.


More information?

To learn more about our vision on the future for Medical Affairs download our whitepaper, Medical Affairs in transition: towards a fully integrated healthcare.


Take me to the whitepaper


See examples of projects we have recently completed for global pharmaceutical companies below:

Medical Affairs Strategy

  • Transition towards a more competitive and patient-focused organization / read more
  • Prioritizing medical resource allocation for optimal patient management support / read more
  • Strategy to become leading in patient engagement and advocacy / read more

Transformation of  Medical Affairs

  • Development of VBHC training curriculum / read more
  • Building the organizational VBHC capability / read more
  • Care cycle optimization to meet patient needs / read more


The role of Medical Affairs is changing because there is more focus on ‘value for money’. In this video Prof. Lieven Annemans explains why the medical department should be involved in health economics and and how their role is changing.

Want to get started?

Do you want more information on our services or want to get started right away? Please contact Casper Paardekooper, Natalia Eitel, Rianne Ernst or Pim Kooreman.


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